Goodlife Pharmacy Ltd. (Goodlife), a leading East African retail pharmacy chain, announced the appointment of Justin Melvin to the newly created position of Chief Retail Officer. He will serve on the Company’s executive team and will oversee the Company’s retail operations including business development and acquisitions.

Goodlife’s Co-Founder and Executive Chairman Josh Ruxin stated, “This is the ideal time for Goodlife to bring Justin on board – today, we have grown to 35 pharmacy outlets in both Kenya and Uganda, and are well on track towards our target of establishing over 100 locations across East Africa. This is the right time for us to expand our senior leadership team and we are very excited to have someone of Justin’s caliber.”  Ruxin continued, “Justin is a seasoned operating executive with a proven track record in building emerging market consumer businesses. As Goodlife continues to grow as the region’s most trusted pharmacy brand, we value Justin’s expansive knowledge of the discerning needs of the East African consumer.” 

A Kenyan native, Justin brings over 30 years’ experience to Goodlife, including an extensive background in both the retail and fast-moving consumer goods (FMCG) sectors, where he held senior executive positions in operations management, strategic planning, business development and partner relations. Prior to Goodlife, Justin served as the General Manager of Kuku Foods Ltd., the East African franchise holder of Kentucky Fried Chicken. Under Justin’s leadership, the company profitably grew its network from 4 to 13 locations countrywide.  The company also gained recognition through the 2015 franchise of the year award as the Best Franchise in Africa – a first-time award outside South Africa. Earlier in his career, Justin spent time with global FMCG companies including PepsiCo and The Coca-Cola Company in multiple roles across the globe including, Nigeria, East Africa, Indian Ocean Islands, China, North Africa, Middle East, and Eastern Europe.


“Justin will greatly enhance Goodlife’s ability to serve the everyday healthcare needs of East African consumers,” said Dr. Felix Olale, Partner and Global Head of Healthcare for Leapfrog Investments, Goodlife’s lead investor.  Dr. Olale added, “As the leading retail pharmacy chain in East Africa today, Goodlife is well positioned to expand its offering to consumers by offering more products and services targeted towards the well-being of the entire family. Justin’s leadership experience coupled with his strategic and operational abilities makes him the right person to execute on Goodlife’s strategic growth, while ensuring that our stores provide the right level of service for the consumer.”

“Goodlife’s mission is to help the nation look and feel better, one person at a time. As someone born and bred in Kenya, I am excited and honored to take on this new role and look forward to working with all of our partners to help our Company grow. In the end, this is about improving the health and lives of our customers throughout East Africa.” said Justin Melvin.