GoodLife Pharmacy is a fast-growth, highly innovative business based in East Africa. The company provides trusted pharmaceuticals to customers across incomes from convenient locations – with a total reach of 1.2 million people.
Co-founded by Dr Josh Ruxin in 2013 with the aim of “helping the nation to look and feel good one person at a time”, GoodLife focuses on providing high-quality individual customer care.
"We have built the foundations of a Professional Pharmacy Health & Beauty Chain, we now want Kenya to 'Start living the Goodlife"
Josh Ruxin - Executive Chairman
A leader and innovator in the pharma segment, Goodlife is a pharmacy, a wellness center, provides first line primary healthcare, and is introducing access to clinicians through in-store telemedicine services. By increasing access to reliable medication at affordable prices, GoodLife Pharmacies is having a direct impact on the quality of life, and wellness of East Africa’s increasingly affluent population. The company has quickly grown to over 35 stores, with plans to expand its footprint to 100+ stores over the next five years.
Goodlife has been endorsed by The Pharmaceuticals Society of Kenya, through their Green Cross Audit, as best pharmacy practice in the country. This is in recognition of Goodlife’s ongoing commitment to excellence in pharmacy practice and standards. The Goodlife approach to quality pharmaceuticals, use of innovative technologies across their stores, and customer-centric approach is revolutionising how healthcare is delivered in East Africa.
To-date Goodlife has created over 700 jobs, of which approximately 400 are pharmaceutical professionals. GoodLife plans to expand to over 130 stores by 2020, reaching over 5.5 million consumers. On the 23rd November 2016, LeapFrog Investments announced a $22m investment in GoodLife Pharmacies, the largest pharmaceutical investment in East Africa to-date, and provides the capital and strategic partnership that will serve to accelerate Goodlife’s growth journey.